What is Google AdWords?

Google AdWords is an online advertising service that allows businesses to display ads on Google search pages. Advertisers bid on specific keywords that are relevant to their business, and when a user searches for those keywords, the ads are displayed at the top or bottom of the search results page. Advertisers are charged on a pay-per-click (PPC) basis, meaning they only pay when a user clicks on ad.

AdWords offers a ad formats, like text ads, image ads, and video ads, and allows advertisers to target their ads based on factors such as location, language, and device type.

PPC is Google’s advertisement method in which promoters bid on specific keywords in sequence for their clickable advertisements to appear in Google’s search results.

As advertisers have to spend for those clicks, this is how Google makes money from search results.

Few key points as per below:

1. Why only Organic SEO not enough?
2. What to Expect from Google AdWords Advertisement?
3. Where Does AdWords Traffic Come From?
4. How to Prepare for the Launch of Your AdWords Campaigns
5. AdWords Keyword Research Analysis
6. How to Write a Google AdWords.

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