How To Use Web Analytics tools | Google Analytics | Dm Steps

Web Analytic tool

DM Steps > Web Analytic tool

What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that tracks website and reports website traffic. It allows website owners to understand the behavior and performance of their website visitors, including where they come from, what pages they visit, how long they stay on the website, and what actions they take. This information can help website owners optimize their website and improve their overall online presence and website owners can use location strategy to provide services or sales. Google Analytics provides detailed insights and report that can be used to make data use decisions and improve the performance of a website.

Basically, In Web Analytics we can track the performance of a website in real-time to work in the right direction and this course is very important for every digital marketer and SEO professionals so that they find out the issue in the website and resolve that. Google Analytics is known as one of the most important tools in site analysis. Today, almost all business startups, although of its size, use it in order to get a comprehensive analysis of the traffic of their websites, With the help of this tool, the entrepreneurs/website owners can track the entry of users from all sources, be it direct visits, from search engines and social networks or from any referring sites.

The training of this Web Analytics course will be conducted by our experienced faculty instructors and they will discuss all the following given topics.

Overview of  Web Analytics

  • Introduction
  • what does Analytics Measure?
  • Fundamentals of Web Analytics
  • Basics of Google Analytics Report
  • Report Preparation in Google Analytics
  • Sharing Options in Google Analytics
  • Reports (Visitor & Audience) in Google Analytics
  • Advertising Reports in Google Analytics
  • Traffic Sources and Channel Reports in Google Analytics
  • Behavior & Content Reports in Google Analytics

Career Opportunity in Google Analytics

  • Students – Career Growth Opportunities
  • Professionals – Open gates for Multiple Industries
  • Business Owner – Business Growth Opportunities
  • Freelance – Earn Money Online/ Work from Home

Have you still any doubt about why Web Analytics is a necessity for your Career or Business? Don’t worry….Take a Class Room or Online Session on Digital Marketing and understand how it can help you in your business & Career.

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